Point-of-Purchase & Point-of-Sale
POP refers to graphics used in a retail location for promotional purposes near the point-of-sale. These graphics range from standing signs, banners, floor graphics, menu boards, a-frame signs, card board cutouts and dangling materials. The graphics are specifically designed to influence and impact a consumer’s buying decision in favor of a brand or item being promoted by the store. Options range in color, shape, size and use. Each application is designed to strengthen a retail outlet in ways that traditional newspaper or broadcast mediums can’t deliver.
